Today and tomorrow (October 1st and 2nd), I will be in Austin, Texas attending the 2013 ACCA Building Performance Forum. I am also honored to share that I will be a featured presenter at this year’s show along with many of the industry’s brightest and most knowledgeable individuals.
The ACCA Building Performance brings together some of the top minds from the HVAC and building performance fields for comprehensive industry discussions and presentations. The conference includes detailed educational sessions on a wide array of topics – from understanding airflow measurements to tips on changing from an HVAC contractor to a building performance contractor. The overall goal of the conference is to allow attendees to learn the best ways to collectively maximize the true potential of the HVAC industry. The conference includes general sessions and presentations as well as continuing education units, during which attendees can gain NATE and BPI certification credits.
This morning, I was fortunate enough to take the stage as a featured presenter during the conference’s first day. My presentation – Mining for Gold - How to Develop Home Performance Leads from HVAC Customers – covered a number of different lead generation tips and topics as they pertain to our industry. As contractors, we often realize that getting leads can sometimes be a somewhat difficult thing. But, many times the leads are right under our noses – we just have to recognize and develop them. Even in a market with historically week home performance incentives, such as ours, much of the business we get doesn’t come from government or utility based programs. We have to build most of our business and customer relationships from the ground up.